Health plans and providers have historically been at odds with each other but are now starting to enter various types of formal and informal partnerships. Healthcare vendors who’ve fiercely protected their intellectual property and data for decades are just starting to open up their products and services via API’s and shared processes. And the individuals at the center of the healthcare industry – plan members and patients – have a growing multitude of digital health technologies from which to pick and choose from to improve their health at the lowest possible cost – and with the greatest protection for their privacy and security. All of these actions – essential to truly transforming the healthcare system – require building trust.
Building Trust is the First Step to Meaningful Outcomes
Trust, is defined by Merriam-Webster as: the assured reliance on the character, ability, strength, or truth of someone or something, was a common theme and topic of discussion at the 2019 HLTH Conference taking place in Las Vegas this week.
Importance of Trust in Unlocking Voice Tech’s Power
In “Unlocking Voice Tech’s Power,” a session held on Tuesday, October 29th, trust was identified as a key consideration to address the privacy, accuracy & relevancy of voice-enabled patient services and care delivery. Moderator Daniel Kraft, MD, Founder of Exponential Medicine and panelists Missy Krasner of Amazon, Rasu Shrestha, MD, MBA of Atrium Health, and Jennifer Schneider, M.D., M.S. of Livongo all shared comments about the importance of building trust with the patient to advance digital health adoption.
“Think about trust as perhaps the most valuable currency that exists in healthcare and trust is really difficult to build and to nurture and grow but it’s really easy to break”
“How do we make sure that we use technological capabilities like Amazon Alexa skill sets to build trust, to nurture trust, and to grow trust? And in doing so to really start a revolution”
“How do we up the trust element? How do we make sure that we’re able to contextualize some of the interactions to me the person when I might have several other members in my family also in that household that use the same Alexa device?
“How do I make sure that I’m able to get those right nudges to move my behavior towards where I need to start moving towards so that I can lead the best life possible?”
More About Building Trust at HLTH2019
A short time from now, the HealthCare Executive Group will be presenting an executive leadership roundtable at the HLTH2019 Conference. In this session titled “Flying the Plane While Building a Plane: Do you have what it takes to pilot the transformation of healthcare?” the challenges, issues, and opportunities of establishing trust will be explored.
In addition to insight from other panelists on how to address the public’s declining trust in US health care system, Lynn Hanessian, Chief Strategist at Edelman and Board Member of the Center for Healthcare Innovation will present select findings from the 2019 Edelman Trust Barometer – a research study on the levels and impact of trust among today’s consumers.
Connect with Us for More on Building Trust
We’ll be providing a recap of today’s roundtable event in the coming week. Check this blog later on and consider subscribing to our newsletter where we’ll share more details about today’s roundtable event and the 2019 HLTH Conference in general. You can check out a recap of last year’s roundtable event at the 2018 HLTH Conference: Leadership, Trust & Skills in Overcoming Obstacles to Radical Innovation in Healthcare