On Tuesday, December 13th, HCEG sponsor HealthSparq presented a webinar on “Using Incentives to Drive Healthcare Shopping Behaviors.” Over 100 individuals and companies registered for the webinar presented by John Surie of M Health and were presented with information from a study commissioned by HealthSparq to explore how how incentives can impact health care shopping behavior. The graphic-laden presentation offered insight into information that could influence how incentives programs are rolled out by health plans, employers and health systems.
Research Survey on Use of Incentives to Drive Healthcare Consumer Shopping Behaviors – M Health/HealthSparq
Some Survey Highlights Include
- Examples of popular “incentives” include lower premiums, reduced co-pays, cash, gift cards, movie tickets, etc.
- Cash incentives are most effective but smaller amounts are almost as effective as larger amounts
- Providing an incentive of some sort has a marked increase (20+%) in encouraging the use of telehealth services
- Incentives have a strong positive impact on encouraging the viewing of healthcare-related videos Increasing the amount of an incentive had strongest effect in driving choice of a surgical center
- Cash incentives have a stronger influence on choice of lab & imaging than on choice of physician, which entails a more personal decision.
- Heavy ‘users of incentives’ were not any more likely to achieve positive outcomes vs. light users
- Strong correlation btw those who use ‘rewards programs’ outside of healthcare (airlines, grocery, etc.) and reward programs in healthcare
The Recording, The Research and More Insight from HealthSparq
In addition to making a recording of the webinar available here on YouTube, HealthSparq created a summary of the webinar via this blog post. Moreover, HealthSparq is willing to provide speaker John Surie’s complete research paper on the topic presented in the webinar. You can request that research paper here.
If you have any questions about using incentives to drive healthcare shopping behaviors or would like to obtain additional information , please reach out to HealthSparq at 855-SPARQ-IT (855-772-7748) or via their web site. You can also follow @HealthSparq on Twitter.
More for HCEG Members
For the 2017 membership year, HCEG has many additional opportunities for learning, sharing and networking with other healthcare industry executives, opinion leaders, and decision makers. If you’re not a HCEG member and would like more information on becoming a member, please see https://hceg.org/membership/ or contact Juliana Ruiz at [email protected].
