HCEG Top 10. Industry Pulse Survey. Challenges, issues, opportunities healthcare industry. Data & Analytics, Total Consumer Health, Population Health Services, Value-based Payments, The Digital Healthcare Organization, Rising Pharmacy Costs, External Market Disruption, Operational Effectiveness, Opioid Management

Total Consumer Health & The Digital Healthcare Organization in 2019

By | Conferences, Executive Leadership Roundtable, HCEG Top 10, Holistic Individual Health, The Digital Healthcare Organization, Webinar Series | One Comment

The trend toward Healthcare Consumerism & Digital Health products and services is driving what healthcare providers, health systems and health plans are offering – or are planning to offer – individuals participating in the U.S. healthcare market. Whether covered by employer-subsidized insurance, government programs like Medicaid or Medicare, the individual commercial market, any other type of coverage or even not covered and paying for your healthcare with cash, healthcare consumerism and leveraging digital health products and services to decrease costs and improve outcomes are two important movements that can’t be ignored.

‘Indeed, Total Consumer Health and The Digital Healthcare Organization are both ranked in the top five items on the 2019 HCEG Top 10 list of challenges, issues, and opportunities:hceg healthcare executive group digital health consumerism healthtech Healthcare Consumerism & Digital Health. Consumer Experience, Population Health Service Organizations, Administrative Expenses, Customer Experience, Personal Health Monitoring. Population Health/Analytics. Retail Health Care

#2: Total Consumer Health: Improving members’ overall medical, social, financial, and environmental well-being.

#5: The Digital Healthcare Organization: Health Savings Accounts, member and provider portals, member and patient health literacy, cost transparency, digital payment capabilities, CRM, wearables and other patient-generated data, health monitoring, and omnichannel information distribution and transaction access.

And a recent report by Mercom Capital Group on 2018 Q3 Digital Health (Healthcare IT) Funding and M&A Report indicates significant investment in products and services aimed at the healthcare consumer and the organizations that service and support healthcare consumers and patients.

“Healthcare Consumer-centric companies accounted for 60 percent of the funding in Q3 2018, raising $1.9 billion in 111 deals compared to $1.7 billion in 138 deals in Q2 2018”

The HCEG Top 10 Challenges, Issues & Opportunities Over the Years

Over the 10 year period in which the HCEG Top 10 list has been published, ‘Healthcare Consumerism’ or a closely aligned similar category has been ranked on the HCEG Top 10 list a  total of eight times. And ‘Digital Health’ has also ranked among the HCEG Top 10 challenges, issues and opportunities eight times. Only ‘Payment Reform’ and ‘Big Data & Analytics’ have been listed on the annual HCEG Top 10 list more frequently.

Healthcare Consumerism & Digital Health. Consumer Experience, Population Health Service Organizations, Administrative Expenses, Customer Experience, Personal Health Monitoring. Population Health/Analytics. Retail Health CareRELATED: The 2019 HCEG Top 10 List of Healthcare Challenges, Issues & Opportunities

Why Healthcare Consumerism & Digital Health?

It should be no surprise to most people that healthcare consumerism has long been a top challenge, issue, or opportunity for healthcare organizations of all types. The rise of several factors have been identified by industry experts and trade media as the primary reasons for the growth if consumerism in the healthcare industry:

  • High-Deductible Health Plans
  • Employers Shifting Costs from to Employees
  • Rapidly Increasing Healthcare Costs

And while traditionally a laggard in the adoption of digital technologies, healthcare organizations are not immune to the need to digitally transform themselves. Ignoring the need to adopt digital health technologies can only result in serious disruption, or even extinction, of healthcare organizations both large and small.

Comments on Healthcare Consumerism & Digital Health from HCEG Top 10 Survey Respondents

The executives and industry thought leaders participating in defining the 2019 HCEG Top 10 list at our recent 2018 Annual Forum in Minneapolis, MN included notes and commentary on the specific challenges, issues, and opportunities listed in the survey worksheet. The following are some of those comments related to healthcare consumerism and digital health:

“Data & Analytics (ranked #1) are table stakes to any consumer-focused products and services. And foundational to all Digital Health initiatives.”

“Population Health (ranked #3) could be considered ‘Total Consumer Health’”

Note: A number of participants expressed opinions that “Population Health” and “Total Consumer Health” could be considered the same thing. After some discussion, everyone agreed that Population Health should be considered as population-centric as opposed to person-centered.

“Social determinants of health have a huge impact on health outcome but as a health system we lack the ability to control/impact these barriers.”

“Connecting with our members on a frequent basis is very challenging. We struggle with identifying and delivering the right message at the right time.”

“Different departments have their own goals and objectives and these often create a disjointed member experience.”

“We must move from deploying largely unconnected tactical approaches to a more holistic, coordinated customer experience strategy.”

“It’s not always clear to us what matters to individual patients and how we can measure those things.”

How to Learn More About Healthcare Consumerism & Digital Health

The HCEG Top 10 list drives the content HCEG creates and delivers to its members and associates via blog posts like this, our Webinar Series Events and our Executive Leadership Forums. Accordingly, we’re pleased to share several complimentary opportunities to learn more about opportunities for healthcare organizations to meet the needs of increasingly educated and proactive healthcare consumers AND how specific digital health products and services are supporting the creation, delivery, and consumption of medical and non-medical services and products that improve health outcomes.

Webinar Series Event: The New Engaged Digital Consumer

What Digital Healthcare Organizations Must Do to Survive and Thrive

Healthcare Consumerism & Digital Health. Consumer Experience, Population Health Service Organizations, Administrative Expenses, Customer Experience, Personal Health Monitoring. Population Health/Analytics. Retail Health CareOn Thursday, November 15th, 2018 at 2:00 pm ET, our sponsor partner HealthEdge will present a webinar that provides information from recent market studies and specific examples illustrating how engaged digital consumers regard the services provided by health insurers.

Attendees will learn:

  1. The top organizational priorities health insurance executives are currently facing
  2. Key challenges and solutions that enable health insurers to address these organizational priorities
  3. The most important expectations that members have of their health insurer
  4. How trust levels between members and health insurance organizations are being addressed by new disruptive entities entering healthcareBig Data/Analytics, Consumer Experience, Population Health Service Organizations,Payment Reform,Mobile/Digital Devices/Social,Administrative Expenses,Consumerism, Personal Health Monitoring

If you can’t make it, go ahead and register and we’ll send you the recording and slides after the event!

AHIP-ELR: Total Consumer Health & The Digital Healthcare Organization

On Thursday, December 13th, 2018 at 1:00 pm CT/2:00 pm ET, we’re hosting a special Executive Leadership Roundtable immediately after the 2018 AHIP Consumer Experience & Digital Health Forum convenes at the Music City Center in Nashville, TN. Lunch will be provided at no charge and the following topics will be presented and discussed by several healthcare industry leaders:

  1. How competition from new entrants, cost containment pressures associated with value-based care programs, health/entitlement reforms, and technological innovations may impact ‘healthcare consumerism’
  2. Approaches for turning passive health plan members and health system patients into active healthcare consumers
  3. Catalysts for healthcare consumerism change: employer groups demanding better value and trend of health plan members and individuals directly engaging with plans and providers
  4. How value-based relationships demand that healthcare organizations engage with their members and patients
  5. Which tools and services healthcare organization can use to enhance member/patient engagement

HCEG Healthcare executive group elr healthcare consumerism digital health AHIP Consumer Experience Digital Health Forum

Our executive leadership roundtable event is complimentary but registration is required (so we can make sure everyone gets lunch).Healthcare Executive Leadership Forum at Guidewell Innovation Center

Also, you can receive a discount off registration to the 2018 AHIP Consumer Experience & Digital Health Forum by using “HCEG” when you register here.

Become an HCEG eNewsletter Subscriberhealthcare executive group hceg leadership management Healthcare Consumerism & Digital Health. Consumer Experience, Population Health Service Organizations, Administrative Expenses, Customer Experience, Personal Health Monitoring. Population Health/Analytics. Retail Health Care

If you’re not already on our list, consider joining 2500+ other healthcare executives, industry thought leaders and other participants by subscribing to our eNewsletter. You’ll receive ongoing information on strategic and tactical challenges, issues, and opportunities facing the United States healthcare industry.

More Insight on the 2019 HCEG Top 10 Items Coming Soon!

As 2018 winds down and 2019 takes off, the HealthCare Executive Group will continue to create, curate and promote content and events addressing each of the items on our 2019 HCEG Top 10 list. We’ll be presenting numerous webinars, hosting Executive Leadership Roundtables in conjunction with popular healthcare conference events, and – of course – holding our popular Annual Forum. The 31st HCEG Annual Forum will take place in Boston, MA in September 2019. Stay tuned for more information!

Consider joining our unique organization of healthcare executives and thought leaders today. See this page for more information and/or reach out to us here.

RELATED: HealthCare Executive Group Promotes National HealthIT Week All Year Long

Leadership, Trust & Skills in Overcoming Obstacles to Radical Innovation in Healthcare

By | Conferences, Executive Leadership Roundtable, HCEG Top 10, The Industry Pulse | 3 Comments

The HealthCare Executive Group (HCEG) was honored to co-host a special Executive Leadership Roundtable  May 9th at the recent HLTH Future of Healthcare Forum.  HCEG partnered with the International Association of Innovation Professionals (IAOIP), the Center for Healthcare Innovation (CHI), the Workgroup for Electronic Data Interchange (WEDI) and special guest Dr. Sunnie Giles for the Boardroom-style event. The theme of the roundtable was Leadership, Trust and Skills in Overcoming Obstacles to Radical Innovation in Healthcare. Over a period of 3 hours, Charles Stellar, CEO of WEDI, moderated a panel of innovation and healthcare thought leaders as each shared their respective insight on the following topics:

  • Ferris Taylor, HCEG Executive Director, shared insights on innovation and technology gleaned from the HCEG member organizations, the HCEG Top 10 and 8th Annual Industry Pulse Survey
  • Brett Trusko, CEO of IAOIP, shared an International overview of Innovation Certification programs
  • Lynn Hanessian, Chief Strategist, Edelman Health representing CHI, shared info and highlights from the Edelmen Trust Barometer research, and
  • Dr. Sunnie Giles shared key findings from her research and recent book supporting “The New Science of Radical Innovation”

See also Recapping the 2018 HLTH Future of Healthcare Forum

Insight into Obstacles to Radical Innovation in Healthcare

After each panelist concluded their presentations and key takeaways, an open Q & A period between panelists and attendees took place. This discussion evolved into an intimate engagement among Executive Leadership Roundtable attendees ensuing into a free-flowing, rather ‘un-conference-like’ approach. Interaction was so engaging that many session participants hung around AFTER the official end of the Executive Leadership roundtable to continue the discussion, network with each other and build professional relationships that are destined to accelerate more considerations in the future.

Insights on Radical Innovation in Healthcare – The HCEG Top 10 and 8th Annual Industry Pulse Research

Ferris Taylor connected the development of the annual issues to the common theme of innovation and technology and then shared five highlights of the 8th Annual Industry Pulse report – a survey of 2000 healthcare stakeholders jointly conducted by HCEG and its sponsor partner, Change Healthcare.

  1. Social determinants of health have now transcended buzzword status
  2. High-deductible health plans are not converting passive patients into active healthcare consumers
  3. Mobile/digital health adoption is not just about functionality and interoperability, but is significantly impacted by privacy and security concerns – more about trust than technology
  4. Industry attention is turning to blockchain, artificial intelligence, robotic process automation and other advanced technologies
  5. Healthcare is transitioning from negative to positive incentives to influence consumer behavior faster than most expect

The Edelmen Trust Barometer

After Ferris Taylor set the context for key areas of need and innovation in healthcare, Lynn Hanessian shared a detailed overview of the Edelman Trust Barometer – a measure of people’s trust in business, government, NGOs and media. Lynn opened with a sobering chart showing a historical decline in trust over the period of 2017 to 2018 – with 14 of 15 sectors showing an overall decrease in trust.

Lynn also shared insight from the Edelman report showing the division of opinion as to the impact of Tech to the Cost of Healthcare: 23% of respondents believed that technology will make healthcare MORE expensive over the next 5 years and 16% believe technology will make healthcare LESS expensive.

Overview of International Innovation Certification Programs

Brett Trusko of the IAOIP shared an overview of how the IAOIP is on a mission to professionalize the practice of innovation around the world. Brett shared the following methods that the IAOPI believes will be critical to promote the IAOIP’s mission of advancing innovation:

Brett also shared an overview of the Current Body of Best Practices for Innovation, why ‘professionalization’ of innovation is important, his beliefs as to why Failure to Innovate is NOT an Option, He closed his presentation with What You Can Do Now to advance the professionalization of innovation.

The New Science of Radical innovation

Dr. Sunnie Giles rounded out the initial roundtable presentations by sharing some highlights from her new book “The New Science of Radical Innovation.” Sunnie shared:

  • A Definition of Radical Innovation
  • The Concept of VUCA (especially in healthcare): Volatility, Uncertainty, Complexity & Ambiguity
  • 4 Factors That Make Radical Innovation Challenging for Leaders
  • How to Harness Volatility, Uncertainty, Complexity & Ambiguity to Increase Innovation in Healthcare

Open Discussion About Innovation at HLTH Future of Healthcare Forum

All in all, the Executive Leadership Roundtable at HLTH was an informative and engaging event. Of the 120+ registrants, over half participated in the roundtable with a number of walk-ins and with many of those individuals remaining afterwards to continue the discussion about the opportunities and challenges for innovation in healthcare. Given that the HLTH Association Day was the afternoon of the last day of the 4-day HLTH forum, all participants and presenters considered it a great success!

HCEG appreciates the collaboration with Brett Trusko from the Association of Innovation Professionals, Lynn Hanessian representing the Center for Healthcare Innovation and Dr. Sunnie Giles of the Quantum Leadership Group. HCEG would also like to extend a special thanks to Charles Stellar of WEDI for moderating the panel and representing WEDI’s role in innovation and technology so well.

Connect with Each Other and The HealthCare Executive Group

If you enjoyed the 2018 HLTH Future of Healthcare Forum, or would like to participated in a greatly scaled down yet equally valuable version of the forum, consider being part of the HealthCare Executive Group’s Annual Forum taking place in Minneapolis, MN on September 12 – 14th.  We have a special event planned to celebrate our 30th year anniversary. Moreover, if you’re a healthcare executive who can benefit from collaborating with your C-suite peers, consider becoming a HCEG member.

In the meantime, be sure to follow us on Twitter, Connect with us on LinkedIn and subscribe to our eNewsletter.

Access presentation deck from the Executive Leadership Roundtable here.